Wednesday, April 15, 2015

pre - #lillyfortarget

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Photo from Elle Magazine
Exclusive: See the complete Lilly Pulitzer x Target Collection

At this point, nearly every college girl out there knows that Lilly Pulitzer, the source of our beloved brightly-printed, preppy spring formal dresses, is collaborating with Target to create a collection that will be unveiled on April 19th.

I've heard mixed reviews about this - some people think that Lilly shouldn't be available to people who can't afford it full price, and that now Lilly's pristine reputation as the uniform of upper-middle class (who stereotypically are southern and white) ladies will now be tarnished.

Come on, girls.

Most of you reading this are quite possibly college students or might have been at some point. If that is the case, you very likely are aware of how challenging it can be to uphold standards of fashion and current on-campus trends while operating on a very tight budget.

Lilly Pulitzer and Target are teaming up so that this brand that brings so much happiness and color into so many of our lives can now be accessible to people of diverse socioeconomic and cultural backgrounds (and college girls who don't have a whole lot of cash) without the stigma and price tag attached.

Where, I must ask, is the issue with that?

Whenever I can get Lilly on sale, on EBay, or secondhand, I am one happy girl - and you should be too. Can't wait for the 19th!

xo, May

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